Mastercard and Ajman Bank have strengthened their commitment to inclusion through a new initiative designed to expand access to the digital economy.
Touch Card is an accessible payment card that will allow blind and partially-sighted people to easily facilitate payments and distinguish between its cards.
There are few effective ways for those who are blind or who have reduced vision to quickly determine whether they’re holding a credit, debit or prepaid card, particularly as more cards move to flat designs without embossed names and numbers. Mastercard is addressing this challenge with a simple innovation and has introduced a system of notches on the side of the card to help consumers use the right card, the right way.
“At Ajman Bank inclusion is an integral aspect of our Corporate Social Responsibility (CSR). Innovation has the power to change the world for the better,” said Mohamed Amiri, Chief Executive Officer, Ajman Bank.
“We are delighted to partner with Mastercard to be the first movers to help drive this innovative solution that will help us to respond to everyone’s needs. For visually impaired customers, selecting the right card can very often be a challenging experience.
“Touch Card allows consumers to quickly distinguish which card they are using through the three distinct notches. We’ve always appreciated Mastercard’s vision for thinking of new ways to innovate and do things differently to serve more people.”