Febraban Tech 2024: Embratel highlights innovative solutions for the financial market

Febraban Tech 2024: Embratel highlights innovative solutions for the financial market

AI, Omnichannel, Cloud, corporate networks, cybersecurity, Open Gateway and Open Finance will be highlighted in panels and at the Embratel booth.

Embratel is to highlight its latest innovations for the financial sector at Febraban Tech 2024 – which takes place at the Transamerica Expo Center, São Paulo, June 25-27.

Those innovations include AI, Omnichannel, Cloud, corporate networks, cybersecurity, Open Gateway and Open Finance solutions.

Trends, innovations and success stories will be presented in several panels, as well as in presentations held at its booth by Embratel executives and business partners such as Amazon Web Services (AWS), Genesys, Google Cloud, Infobip, Microsoft, Netskope and Salesforce.

“The Brazilian financial sector is widely recognized as one of the most innovative in the world and Embratel’s solutions are already part of the digital ecosystem of the country’s largest financial institutions,” said Raquel Possamai, Embratel’s Executive Director for the Financial Market.

“We constantly invest in innovations to integrate the digital infrastructures necessary to expand our customers’ businesses, and we are very happy to be able to show all this at an event as important as Febraban Tech.”

Several emerging technologies are playing a crucial role in the current transformation of banking operations and services.

Embratel has invested heavily in the creation of AI-based solutions and will present at the event new offers, differentials in the use of its technology and trends that generate value for its business customers.

In addition, with Artificial Intelligence integrated into Embratel’s Omnichannel, financial institutions can provide even more efficient service journeys to their customers – with continuous interaction at all points of contact.

Embratel provides this technological environment to the market with cloud-based solutions, which ensures scalability, flexibility and security, along with high-quality corporate networks to ensure fast and robust connectivity to support the growing data traffic generated by customer operations.

Cybersecurity will be one of the highlights and should draw attention considering the exponential increase in digital threats and the increasing sophistication of attacks made by hackers and cybercriminals.

The complete portfolio of advanced solutions, known as Embratel Cyber Defense, expands the security of companies in the financial segment with layered protection that goes from end to end.

Embratel will discuss the importance of protection to ensure the integrity of financial transactions, the challenges surrounding the protection of sensitive data and how technology can be an ally to mitigate possible intrusions into digital environments.

The Embratel Open Gateway will also be one of the highlights of the booth.

Workshops will demonstrate that Embratel technology can be applied to promote innovation in the search for new business models and personalized services, as well as transparency and security for data sharing.

“As an enabler of digital infrastructure, Embratel integrates and develops new solutions to bring the most innovative to the financial market,” said Possamai.

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