After securing a US$20 million Series A funding round led by ICONIQ Growth, UnifyApps is set to help businesses in the UAE and KSA leverage AI to unify data and streamline workflows. In an interview with CEO, Pavitar Singh, we explore how UnifyApps is addressing key challenges in FinTech and driving innovation with its AI-powered platform.
What challenges do FinTech companies face with fragmented workflows and data silos?
FinTech is all about speed, innovation and precision. Fragmented workflows can get in the way of that. Teams get stuck in a loop of miscommunication and delays, and when critical data is scattered across different systems, it’s a nightmare for decision-making and compliance—two things you can’t mess around with in this industry.
At UnifyApps, we get it. That’s why we built our Unified Enterprise GenAI Platform to tackle this head-on. By integrating SaaS applications, centralising data and automating workflows, it cuts through complexity and streamlines operations. No coding is required to build robust data pipelines, making it easier for companies to scale efficiently while staying agile and compliant. It’s a smarter, faster way to eliminate silos and drive growth.
Why is it essential for FinTechs to adopt integrated AI-driven solutions to overcome challenges like fragmented workflows and data silos, while improving decision-making and operational efficiency?
Fragmented workflows and data silos slow down FinTechs in ways they can’t afford. When teams can’t access the right data at the right time, decisions suffer, operations stall and customers feel the impact. Integrated AI-driven solutions are critical because they don’t just patch the problem—they fundamentally rewire how FinTech companies operate. By integrating systems, centralising data and automating workflows, AI eliminates manual redundancies and ensures seamless information flow. These technologies provide real-time insights, enabling FinTechs to make data-driven decisions faster and with greater accuracy. AI-powered platforms also bring scalability and agility, allowing companies to adapt to evolving market demands while maintaining compliance and operational efficiency.
For FinTechs, adopting AI isn’t just a tech upgrade—it’s a strategic move to stay competitive, deliver better customer experiences, and innovate at the speed the industry demands.
How does UnifyApps tailor its AI agents to meet the unique operational needs of FinTech organisations?
We understand that FinTech organisations, whether they’re payment processors, digital banks or investment platforms, each have their own unique challenges. That’s why our AI agents are designed with flexibility in mind. Whether it’s fraud detection, customer service automation or financial forecasting, we create AI solutions tailored to tackle these specific challenges head-on for organisations.
Our platform provides tools for observability, guardrails and fine-tuning, ensuring the AI agents prioritise accuracy, security and auditability, which are critical in highly regulated financial environments. By seamlessly linking different systems and automating data workflows, UnifyApps enables its AI agents to provide accurate, actionable insights designed to meet the ever-evolving demands of FinTech organisations.
How does UnifyApps add value to key departments like IT, HR, sales, and finance within FinTech companies?
UnifyApps is like a game-changer for every department, making day-to-day operations smoother and more efficient.
For IT, it takes the hassle out of SaaS integration and centralises data, letting teams focus on strategic decisions instead of troubleshooting fragmented systems. In HR, it handles tasks like onboarding and recruitment effortlessly while offering insights to keep employees engaged. For sales, it turbocharges lead generation and CRM, making it easier to close deals faster. In finance, it simplifies budgeting, forecasting and compliance tracking with real-time insights from all your data in one place.
By ensuring all departments have an integrated approach, UnifyApps creates a unified, data-driven ecosystem where collaboration is seamless, decision-making is smarter, and growth becomes second nature. It’s not just about fixing inefficiencies; it’s about empowering FinTech companies to work as one cohesive unit, ready to tackle challenges and seize opportunities.
Why do you believe UnifyApps remains uniquely positioned to drive FinTech innovation in 2025, considering emerging trends and competitive advancements in the industry?
The FinTech world is evolving rapidly, with trends like hyper-personalisation, real-time analytics and embedded finance fundamentally reshaping the industry. To stay ahead, organisations need tools that can manage complexity seamlessly while remaining adaptable to changing demands.
This is exactly where UnifyApps comes in. Our platform is designed to integrate data from every department into one cohesive, AI-powered system. By breaking down silos and eliminating inefficiencies, it enables businesses to operate with smarter, more streamlined processes. Moreover, our tailored AI agents are built to deliver personalised services, optimise decision-making and adapt effortlessly to shifting market dynamics.
Our platform is also backed by a strong network of industry experts, providing the insight and guidance FinTech organisations need to face the future with confidence. With our innovative platform and strategic support, we empower organisations to tackle challenges, seize opportunities and lead the way in this fast-changing landscape.