Adyen, the financial technology platform of choice for leading companies, has announced that its Giving product has generated more than US$25 million in donations, with brands around the world using the solution to let their customers support causes directly at checkout. Since its launch in 2020, shoppers globally have contributed via their favourite brands through 35 million individual micro-transactions. To mark this important milestone, Adyen is matching all donations made through Giving through 2025.
Before Giving launched in 2020, brands struggled with fragmented donation solutions, requiring separate contracts for each charity and facing complex integration and administrative challenges. Adyen’s Giving product solved this by keeping donations separate from the merchant’s money flow and by streamlining integration. Plus, through Adyen’s 1% fund, all related fees are covered, ensuring that the full donation amount goes directly to the supported causes.
“We turned checkout into a purpose-driven touchpoint,” explains Dominique Simons, Adyen’s Head of Impact. “By embedding donations directly into our payment infrastructure, we remove operational barriers so brands can focus on driving impact, while giving their customers a simple way to support the causes they care about.”
