Klarna, the AI-powered payments and commerce network, has announced the relaunch of Laybuy in New Zealand. The launch combines a trusted Kiwi brand with the global expertise of Klarna. With over 93 million active users and 675,000 retailers across 26 markets, Klarna’s platform will enhanceLaybuy, making shopping smarter and safer for Kiwi consumers, while helping merchants grow.
David Sykes, Chief Commercial Officer at Klarna, said: “Laybuy has been a significant part of New Zealand’s retail ecosystem, and its re-launch under Klarna builds on that foundation. Klarna’s capability and global reach enhance Laybuy’s offerings, ensuring a platform that prioritises innovation, reliability and the needs of Kiwi merchants and consumers. Through the re-launch we’re helping to reignite the retail economy and strengthen New Zealand’s BNPL sector with innovation, competition, and support for local businesses.”
Laybuy’s relaunch is already gaining momentum, with many of New Zealand’s most loved brands—like Mix and Match, PB Tech, Postie and Designer Wardrobe—bringing Laybuy back to their checkouts, providing shoppers with smarter ways to pay.
